in a mashup of Estonian + gErman
< laug AUf >
litErally translatEs to < EyEs OpEn >
EmErgE.EngagE.EvolvE
livE.with.EyEs.opEn
wEar our clothEs, comE 2 lifE
< lAUg AUf > mission
to ignite a cultural shift towards mindful engagement with technology, fostering a growth mindset and a bettah connection with the real world; to "log off" more often and discover all that life has to offer
< EyEs opEn > vision
to live with eyes open; encouraging curiosity, inspiring courage and empowering kindness, driven by purpose and passion, generosity and authenticity; because life is a story we're telling ourself{s} and believing.
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