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why b-cause?

B-Cause we care. Because, to us, business is personal. Because while we search for harmony between our online and offline lives, we’re seeking balance between our profits and our purpose. Because we want to be a company that does well AND does good.


Our goal is to maintain the highest standards and gain certification as a B-Corp. With that in mind, our business model inspires ethical, intelligent, and conscientious practices, socially, fiscally and environmentally, making sure that at every level of our supply chain, we operate fairly and transparently.

Also, in an effort to do our part to make the world a Much Better Place we run a Current Campaign that supports likeminded organizations by donating a percentage of profits from every sale and/or Laug Auf apparel and gear.