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Why B-Cause?

Because we care. Because to us, business is deeply personal. Because while we seek to strike a harmonious balance between our online and offline lives, we're equally dedicated to maintaining and strengthening a synergy between our profits and our purpose.

Our aspiration is clear – we aim to be a company that not only does WELL, but also does GOOD.

Our ultimate goal is to uphold the highest standards and secure certification as a B-Corp. We're actively crafting a company culture that inspires ethical, intelligent, and conscientious practices across social, fiscal, and environmental fronts. We're committed to ensuring that fairness and transparency permeate every level of our supply chain.

With this in mind, we're taking conscious steps to contribute to making the world a

"Much Better Place". We continuously engage in fundraising and awareness campaigns in collaboration with like-minded organizations. In these endeavors, we don't just donate profits, but also provide Laug Auf apparel and gear. Why?

Because Laug Auf, both literally and figuratively, signifies living in the moment with 'Eyes Open,' allowing us to recognize endless possibilities within ourselves and others.

Living with eyes open unlocks our potential to inspire and empower.

To us, that is the true measure of a life well lived.

With our eyes open, Laug Auf joins forces with these organizations to assist them in our shared mission to make the world a "Much Better Place."

why b-cause?
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