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Laug Auf ("Log Off") literally translates to:

eyes open

Let's look up, out + into our world

emerge, engage and evolve

open our mind's eye,

visualize our future, embrace curiosity, forge courage,

welcome our "missteps" as portals to hidden opportunities,

believe in our unlimited potential +

to be kind throughout our journey.


These core tenets of Laug Auf

inspired this first sketch on a torn piece of paper:


From there came the colorful Classic:

Featuring a "third eye" constructed with a power button iris (red for off), a halfpipe lower eyelid, a mountain with a snow-covered peak, green trails, and rays of sunlight over crashing waves, The Classic embodies the exciting opportunities that await us outdoors in the embrace of Mother Nature.


The Iconic:

This "third eye" combines the letters L + A (Laug Auf) while retaining the power button iris.

A broader view reveals a person's head with outstretched arms, symbolizing openness to life's experiences. It reminds us that we possess the power within our mind to choose our perspective + shape our own reality.

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The Extreme:

This carved up version of the Iconic exudes energy + excitement radiating from the action + outdoor sports characters all over it, living with their eyes open. 


L.A.L.O. (pronounced "lay low") 


lay low, let go, be light...

We must release in order to grasp.

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In summary, our logos + graphics reflect a journey of self-discovery, embracing life's possibilities. They represent mindfulness, exploration + the awareness needed to create of our own unique reality; to live with eyes open.

*Back to the Collab Again*

We love to teaming up with likeminded organizations, creating co-branded logos where the club/team/org's logo replaces the power button in our Iconic logo; symbolizing our collaborative partnerships + our shared belief in + commitment to living with our eyes open.


For information on collaborating with us, email: axel@laugauf

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